In an ever-evolving world of new trends, we often seek fresh experiences at our favourite places. "Pair up, Spice up at Nando's" is a short animated campaign created for the D&AD New Blood competition.
The campaign targets Gen Z first-time daters, introducing a unique concept: Nando's phone pairing to activate a special discount code for their sharing platters.
Dating doesn't have to be expensive when the focus is on creating memorable experiences.
Please take a look at my animation below.
Character design and colour choices
Character designs for the animation feature Mitch and Sarah, incorporating a colour palette that resonates with Nando's brand colours.
Storyboard
Process behind the animation, using After Effects primarily to animate everything.
Procreate timelapse of one of the illustrations used in the video.
Process of animating Sarah's turn for the animation, using Procreate.
